Meet the Founder
Ayushi Abrol
Founder of Kesar Bloom · From Jammu
Raised beneath the Shivalik foothills, where saffron fields catch the first light and every household has its own ritual for slowing down — Ayushi built Kesar Bloom to carry that same spirit into everyday life.
Where It Began
Jammu mornings have a particular texture — mist settling over the hills, the smell of cardamom and saffron drifting from kitchen windows, the Tawi river catching the early sun. Small, deliberate pauses became the seed for Kesar Bloom.
The First Blend
The earliest blends were made in a small kitchen, tested on family, and adjusted with care. The goal was simple: real botanicals, honestly sourced, blended so you can taste the difference.
“I didn't want to build a tea brand. I wanted to build a reason to pause.”
Building Kesar Bloom
Today, Kesar Bloom is still shaped by that same philosophy — small batches, honest ingredients, and blends designed around the rhythm of a real day.
Rooted in Place
Inspired by the landscapes and traditions of Jammu.
Honestly Made
Real botanicals, small batches, no shortcuts.
Built for Pause
Every blend designed around a moment of stillness.
— Ayushi